Research has shown that time pressure reduces the operation of controlled, analytical processes while enhancing the use of heuristics and intuitive processing (e.g., Bargh & Thein, 1985; Finkel et al., 2009; Payne, 2001; Yovetich & Rusbult, 1994). In Study 3, we tested how the decision to sacrifice is differentially affected by automatic and controlled cognitive processes, using a time-pressure paradigm.
participants were more likely to sacrifice for a close other when they engaged in automatic rather than controlled processing in decision making.