TL;DR Kletchi, a 22-year-old immigrant, built two mobile apps that generated $1.5 million in revenue within 12 months, accumulating over 700,000 downloads. His first app, Social Wizard, an AI-powered tool for improving social skills, stemmed from a personal dating experience and quickly scaled to $25,000 MRR within a month, eventually collecting over $500,000. His second app, Clean Eats, a health and fitness scanner, was sold within four months for an undisclosed sum. Kletchi's "secret sauce" for growth is a "show don't tell" distribution strategy, primarily leveraging micro-streamer collaborations on platforms like TikTok. He emphasizes finding viral content formats, producing high-volume content, and scaling outreach to creators, even in adjacent niches, to achieve deterministic virality. He advises aspiring app founders to prioritize distribution, build with efficient tech stacks like React Native, and maintain an exceptional level of obsession with their goals.
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