TL;DR Businesses prioritize solving problems and generating revenue over AI itself. This video, based on extensive consultations with 44 business owners, outlines key pain points across three core business areas where AI can provide significant value: Client Acquisition, Product Fulfillment, and Customer Service & Experience. For AI agency owners, specializing in client acquisition is highly recommended due to its direct, measurable ROI and potential for value-based pricing. Specific AI applications are detailed for outbound (email/LinkedIn, paid ads) and inbound (content, SEO blogs) strategies, alongside sales automation. Product fulfillment offers niche-specific automation opportunities, while customer service focuses on chatbots, internal ticket automation, and customer loyalty/reactivation. The speaker emphasizes starting with revenue-generating or cost-saving solutions, cautioning against complex customer-facing chatbots for beginners. The ultimate takeaway is that AI empowers businesses to save time, make more money, and shifts human roles towards AI approval and oversight.
Information Mind Map
- Central Argument: AI is a tool to solve business problems, not an end in itself.
- Source: Insights from hours of AI consultations with 44 business owners.
- Goal of AI: Automate human effort, save time, or generate more money.
- AI Business Differentiator: Specialize in solving one specific problem.
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- Why it's the Best Area for AI Agencies:
- Measurable ROI: Easier to justify service cost by showing actual money figures.
- Example: Client pays $5k, ideally wants to make $15k-$50k.
- Value-Based Pricing: Opportunity for commission-based models (e.g., 10% cut of client value + retainer).
- Concept: People prefer to split future gains over paying upfront from current pocket.
- Measurable ROI: Easier to justify service cost by showing actual money figures.
- Main Strategies for Customer Acquisition:
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- i. Email & LinkedIn Automation:
- Problem: Manual outreach is inefficient; tools generate noise.
- AI Solution:
- Hyper-personalized campaigns (scan LinkedIn/website URLs).
- Filter unqualified leads (e.g., other agencies in
e-commerceoutreach).
- Recommended Tools:
Apollo: Lead generation (e.g., technical founders, 5-10 people companies).Uniile: LinkedIn API wrapper for sending requests/messages.Instantly: Email marketing campaigns (similar to Apollo, includes email warm-up).
- Agency Opportunity:
- Specialize in domain setup & email deliverability (avoid spam).
- Specialize in copywriting for cold outbound.
- Develop strategies for smaller, highly qualified
ICP(Ideal Client Profile) lists. - Offer guaranteed results (e.g., paid only on client landing) for higher fees.
- ii. Paid Ads:
- Problem: Businesses lack ad expertise, want results without technicalities.
- AI Solution:
- Ad content generation (UGC/UGC-style videos, images).
- Scripting with
ChatGPT.
- Recommended Tools:
Archads: AI-generated talking person videos (high quality, ~$10/video).V3,Google Nano Banana: For special effects (requires creativity).Leonardo: General image generation.
- Agency Opportunity:
- Manage entire ad campaigns (Meta, YouTube, etc.) as a "done-for-you" service.
- Be upfront about costs and expected ROI.
- Experiment early with client's money (or own money before pitching) to find what works in a niche.
- Specialize in a niche to capitalize on proven strategies.
- i. Email & LinkedIn Automation:
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- i. Content Creation (Video/Image):
- Problem: Content is boring, time-consuming for business owners; often falls behind other priorities.
- Benefit: Accumulates, compounds, builds brand authority, leads to easier deal closing.
- AI Solution: Generate video and image content using AI tools.
- Recommended Tools: Same as paid ads (
Archads,Leonardo). - Agency Opportunity:
- Manage content calendars and posting across platforms (Instagram, LinkedIn).
- ii. Blog Posts & SEO:
- Problem: Websites buried, lack organic traffic; manual SEO/analytics is time-consuming.
- Benefit: High-quality blogs + SEO + Google Ads can generate significant traffic and revenue.
- AI Solution:
- Keyword research & website optimization for organic ranking.
- Generate blog posts.
- Recommended Tools:
Cursor: AI agent for code (more technical).Lovable: Create beautiful websites from an idea.
- Agency Opportunity:
- Offer SEO and Google Analytics as a service.
- Create websites rapidly (1-2 days) using AI tools.
- Offer SEO optimization as an add-on package.
- i. Content Creation (Video/Image):
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- Problem: Manual qualification and follow-up are time-intensive.
- AI Solution:
- Qualification: AI researches booked appointments (LinkedIn, websites) to assess fit before human review.
- Follow-up: Automatically extract lost deals from CRM (
HubSpot,Salesforce) and send personalized re-engagement emails. - Nurture: Send personalized emails daily/every other day for onboarding or long-term engagement, especially for larger clients.
- Proposal Generation: AI automatically generates proposals after sales calls/agreement.
- Recommended Tool:
Nitn(AI workflow automation, low-code, open-source, connects to Google Drive, email, CRMs). - Benefit: Increases client satisfaction, loyalty, and upsell potential.
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- Why it's the Best Area for AI Agencies:
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- Definition: Everything behind the scenes until service/product is delivered and money is received.
- Challenge: Highly niche-dependent problems, difficult to replicate solutions across businesses.
- Opportunity: If solved, potential for
SaaSfor specific niches.
- Opportunity: If solved, potential for
- Approach:
- Start with an
AI strategy adoption roadmap. - Understand and map all business processes (product movement, data flow).
- Identify areas where AI can automate effectively without hallucination.
- Start with an
- E-commerce Examples (Concrete Pain Points & AI Solutions):
- Product Updates:
Product description generation, quality checks. - Product Uploads: Automatic product uploads.
- Inventory Syncing: Sync online product display with physical inventory.
- Data Validation:
Address validationfor purchases from Excel sheets (saves immense time). - Pricing Strategy: Determine optimal
discount thresholdsto attract sales without losing profit.
- Product Updates:
- ROI: Time saved, labor saved, fewer mistakes (all connected to saving time, hopefully more revenue).
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- i. Chatbots & Voice Agents:
- Common Applications: Answer general inquiries, sign appointments, provide software info, help submit tickets.
- Difficulty: Most difficult service to get right.
- Reason: Human creativity leads to diverse inputs, making it hard to cover all edge cases and prevent system breaks.
- Recommendation: Don't start here; more for advanced users or larger clients with high traffic.
- European Market Issue: Lack of voice agent software with data residency in Europe (e.g.,
Vapioffers enterprise European hosting but is expensive).
- Recommended Tools:
Nitn,Botpress.
- ii. Internal Automation for Customer Service:
- Problem: Long ticket response times, manual FAQ searching.
- AI Solution:
- AI agent reads customer complaints (from chatbot-generated tickets).
- Generates an answer, saves to a database for human approval.
- Human clicks "approve," customer receives automatic email.
- Integration: Connect to ticketing tools like
Zendesk. - ROI: Time saving (e.g., 20-30 mins per ticket), cost saving.
- Ongoing Support:
- Track chatbot conversations for correctness.
- Gather feedback (sentiment analysis: angry, frustrated).
- Generate reports on performance.
- iii. Customer Reactivation & Loyalty:
- Problem: Sleeping customers, generic marketing newsletters.
- AI Solution:
- Personalized Marketing Campaigns: Send personal messages to reactivate past customers (e.g., "Hi [Name], checking up on you, how did you like [product]?").
- Personalized Onboarding: Send tailored messages based on customer progress or sticking points in complicated onboarding flows (e.g., for
SaaS). - Error Resolution: AI generates helpful tips for common customer errors based on historical solutions.
- Sentiment Analysis: Market research on product doing (possible before
ChatGPT/LLMs). - Recommendation Systems: Train AI to recommend similar or complementary products (e.g., coffee buyers get milk, premium coffee lovers get special offers).
- Benefit: Increases satisfaction, loyalty, upsell potential.
- ROI: Directly tied to more money (easier to upsell to existing customers).
- i. Chatbots & Voice Agents:
- Human Role Evolution: Shift from manual work to "AI approver."
- AI performs tasks, humans review and approve to protect brand and prevent hallucinations.
- Provide feedback to AI system developers for continuous improvement.
- Overall Goal: Use AI to its maximum potential to build solutions or automate businesses, saving time and making more money.