The Teachers page meta description (what shows up in Google search results) still has Squarespace's default placeholder text: "Bedford is ideal for your Business or Organization Get Started"
This should be changed to something like:
"Meet Teacher Vicki and Teacher Lindsey at Oswego Playschool. Combined 40+ years of early childhood education experience in Lake Oswego, OR."
- /jobs – Has a job listing from September 2021. Either update it with current openings or remove it from the sitemap so Google stops indexing it.
- /home-alt-bedford – This is a demo page that says "This page demonstrates how you can use the Page Slideshow functionality." Should be removed.
The footer says "© 2020" – quick fix to update to 2026 or set it to auto update.
Most pages are either missing meta descriptions entirely or just repeat the page title. Here's what I'd recommend for each:
| Page | Current issue | Suggested sescription |
|---|---|---|
| What is a Co-op? | Too short | "Learn about cooperative preschool benefits at Oswego Playschool in Lake Oswego, OR. Parent involvement, 4:1 adult-child ratios, and community-focused early education." |
| Parents & Tots | Too short | "Join our Parents & Tots class in Lake Oswego for children 15-36 months. Weekly sessions feature messy art, sensory play, and music with parent participation." |
| Preschool & Pre-K | Too short | "Oswego Playschool offers 2-day preschool and 3-day Pre-K classes in Lake Oswego, OR. Play-based learning for ages 3-5 with experienced teachers." |
| Testimonials | Too short | "Read what families say about Oswego Playschool cooperative preschool in Lake Oswego. Discover why parents love our play-based learning community." |
| Photo Gallery | Missing | "Browse photos of Oswego Playschool classrooms, playground, and activities. See our Lake Oswego preschool learning environment in action." |
| Open House | Too short | "Attend Oswego Playschool's Open House in Lake Oswego, OR. Tour our facilities, meet teachers, and learn about enrollment for preschool and Pre-K." |
| Join Us | Too short | "Enroll at Oswego Playschool cooperative preschool in Lake Oswego, OR. Registration information, tuition rates, and enrollment policy for 2025-2026." |
| Contact | Too short | "Contact Oswego Playschool at 516 8th Street, Lake Oswego, OR 97034. Call (503) 636-1345 or email [email protected] for enrollment inquiries." |
| Calendar | Missing | "View the Oswego Playschool academic calendar including school holidays, events, and fundraisers for Lake Oswego families." |
| Fundraising | Missing | "Support Oswego Playschool through fundraising events. Our Lake Oswego 501(c)(3) nonprofit relies on community support to keep tuition affordable." |
| Make a Contribution | Missing | "Donate to Oswego Playschool, a 501(c)(3) nonprofit preschool in Lake Oswego, OR. Your contribution supports affordable early childhood education." |
| Reimbursement Requests | Missing | "Submit reimbursement requests for Oswego Playschool expenses. Information for co-op parent volunteers." |
| Rent Out Oswego Playschool | Missing | "Rent the Oswego Playschool facility for birthday parties and events in Lake Oswego, OR. Indoor and outdoor spaces available." |
| Pay Tuition | Too short | "Pay your Oswego Playschool tuition online. Monthly rates for preschool, Pre-K, and Parents & Tots classes in Lake Oswego, OR." |
| Year-Round Minted | Missing + placeholder text | "Shop Minted year-round to support Oswego Playschool. A portion of purchases benefits our Lake Oswego preschool." |
The images currently have filenames as their alt text (like "Schoolyard Photos Site - 131.jpeg"). Screen readers read these aloud, and Google uses them to understand what's in photos.
Better examples:
- "Children playing on playground equipment at Oswego Playschool"
- "Art activity with finger painting in preschool classroom"
- "Teacher reading to circle time group"
- Teachers page: 2 images
- Contact page: 28 images (mostly map-related, but still worth adding)
- Rent Out page: 1 image
- Year-Round Minted page: 1 image
The site has some basic business info marked up for Google, but it's incomplete. The address field is empty and the opening hours are malformed.
Here's what the complete markup should look like:
{
"@context": "https://schema.org",
"@type": "Preschool",
"name": "Oswego Playschool",
"description": "Cooperative preschool serving Lake Oswego families since 1954",
"url": "https://www.oswegoplayschool.com",
"telephone": "+1-503-636-1345",
"email": "[email protected]",
"address": {
"@type": "PostalAddress",
"streetAddress": "516 8th Street",
"addressLocality": "Lake Oswego",
"addressRegion": "OR",
"postalCode": "97034",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 45.4207,
"longitude": -122.6704
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Wednesday", "Thursday"],
"opens": "09:00",
"closes": "13:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Tuesday", "Friday"],
"opens": "09:00",
"closes": "13:00"
}
],
"priceRange": "$50-$350/month"
}These are the terms people search when looking for preschools in your area:
- Lake Oswego preschool
- Lake Oswego cooperative preschool
- Preschool near Lake Oswego
- Early childhood education Lake Oswego OR
- Play-based preschool Clackamas County
Adding occasional posts about early childhood education tips, seasonal activities, or co-op parenting benefits would help with search rankings and give prospective families more reasons to engage with the site.
Add links between related pages for example, linking from the Testimonials page to the Enrollment page, or adding a "Related Programs" section on class pages.
- Fix Teachers page meta description (most urgent—it looks unprofessional in search)
- Remove /home-alt-bedford from sitemap
- Update or remove the /jobs page
- Add meta descriptions to the 8 pages missing them
- Improve meta descriptions that are just page titles repeated
- Update copyright year in footer
- Fix OG image URL (currently using HTTP instead of HTTPS)
- Add descriptive alt text to Photo Gallery images
- Complete the structured data with address and hours