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Save it-can/188acc89637160d21ab9a37e1bbf0b2c to your computer and use it in GitHub Desktop.
| <script> | |
| var user_data_info = { | |
| sha256_email_address: '{{ normalizeAndHashEmailAddress($invoice->email) }}', | |
| sha256_phone_number: '{{ normalizeAndHash(formatPhoneE164($invoice->billing_telephone)) }}', | |
| address: { | |
| sha256_first_name: '{{ normalizeAndHash($firstname ?? '') }}', | |
| sha256_last_name: '{{ normalizeAndHash($lastname ?? '') }}', | |
| sha256_street: '{{ normalizeAndHash($invoice->billing_address . ' ' . $invoice->billing_address_nr) }}', | |
| postal_code: '{{ $invoice->billing_zipcode }}', | |
| city: '{{ $invoice->billing_city }}', | |
| country: '{{ $invoice->billing_country }}', | |
| new_customer: {{ $new_customer ? 'true' : 'false' }} | |
| } | |
| }; | |
| // Google Ads conversion tracking | |
| zaraz.track("conversion", { | |
| transaction_id: "ORDER ID", | |
| value: AMOUNT | |
| currency: 'EUR', | |
| user_data: JSON.stringify(user_data_info) | |
| }); | |
| </script> |
| <?php | |
| if (! function_exists('formatPhoneE164')) { | |
| /** | |
| * Format phonenumber to E164 (i use this library https://github.com/Propaganistas/Laravel-Phone) | |
| * | |
| * | |
| * @return mixed|string | |
| */ | |
| function formatPhoneE164($value) | |
| { | |
| $value = Str::lower(trim($value)); | |
| try { | |
| return (new PhoneNumber($value, 'NL')) | |
| ->formatE164(); | |
| } catch (Exception $e) { | |
| } | |
| return $value; | |
| } | |
| } | |
| if (! function_exists('normalizeAndHash')) { | |
| function normalizeAndHash(string $value, bool $trimIntermediateSpaces = false): string | |
| { | |
| // Normalizes by first converting all characters to lowercase, then trimming spaces. | |
| $normalized = strtolower($value); | |
| if ($trimIntermediateSpaces) { | |
| // Removes leading, trailing, and intermediate spaces. | |
| $normalized = str_replace(' ', '', $normalized); | |
| } else { | |
| // Removes only leading and trailing spaces. | |
| $normalized = trim($normalized); | |
| } | |
| return hash('sha256', strtolower(trim($normalized))); | |
| } | |
| } | |
| if (! function_exists('normalizeAndHashEmailAddress')) { | |
| function normalizeAndHashEmailAddress(string $emailAddress): string | |
| { | |
| $normalizedEmail = strtolower($emailAddress); | |
| $emailParts = explode('@', $normalizedEmail); | |
| if (count($emailParts) > 1 && preg_match('/^(gmail|googlemail)\.com\s*/', $emailParts[1])) { | |
| // Removes any '.' characters from the portion of the email address before the domain | |
| // if the domain is gmail.com or googlemail.com. | |
| $emailParts[0] = str_replace('.', '', $emailParts[0]); | |
| $normalizedEmail = sprintf('%s@%s', $emailParts[0], $emailParts[1]); | |
| } | |
| return normalizeAndHash($normalizedEmail, true); | |
| } | |
| } |
@it-can i setup the same but dont see the enhanched data in zaraz debugger i see it still sents it as user_data.sha256_email_address=x while google docs state you need to see em=tv.1~em see: [docs](https://support.google.com/google-ads/answer/13258081?hl=en#zippy=%2Cfind-enhanced-conversions-fields-on-your-conversion-page%2Cidentify-enhanced-conversions-css-selectors-and-input-into-google-ads%2Cidentify-and-define-your-enhanced-conversions-fields%2Cvalidate-your-implementation-using-chrome-developer-tools%2Cafter-hours-review-the-diagnostics-report-to-confirm-your-implementation:~:text=click%20Save.-,Validate%20your%20implementation,-To%20verify%20if did ou also see this when testing?)
I also tried to sent email but this also doesn't show the em field i'm confused also think its strange Zaraz doesn't even document this while its pretty basic functionality in Google Ads .
Btw this is what i'm sending:
zaraz.track("registration", {"em":"e2554c4a1bd737bafb3cc7ce501d4e8042dfbfdf42d079defa12bf83d6acf959","user_data.sha256_email_address":"e2554c4a1bd737bafb3cc7ce501d4e8042dfbfdf42d079defa12bf83d6acf959"});
I was finally able to get it working by adding the hashed keys before my values see:
$userData = [
'em' => 'tv.1~em.'.$this->hashedEmailAddress,
'sha256_email_address' => 'tv.1~em.'.$this->hashedEmailAddress,
'user_data.sha256_email_address' => 'tv.1~em.'.$this->hashedEmailAddress,
];
if (null !== $this->hashedFirstName) {
$userData['fn'] = 'tv.1~fn.'.$this->hashedFirstName;
$userData['address.sha256_first_name'] = 'tv.1~fn.'.$this->hashedFirstName;
$userData['user_data.address.sha256_first_name'] = 'tv.1~fn.'.$this->hashedFirstName;
}
if (null !== $this->hashedLastName) {
$userData['ln'] = 'tv.1~ln.'.$this->hashedLastName;
$userData['address.sha256_last_name'] = 'tv.1~ln.'.$this->hashedLastName;
$userData['user_data.address.sha256_last_name'] = 'tv.1~ln.'.$this->hashedLastName;
}
if (null !== $this->hashedPhoneNumber) {
$userData['pn'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
$userData['sha256_phone_number'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
$userData['user_data.sha256_phone_number'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
}In the end i dont know which key makes it work found the info here: https://www.semetis.com/en/resources/articles/how-to-debug-google-enhanced-conversions-implementation#:~:text=If%20the%20em%20parameter%20is%20present%20but%20looks%20like%20%E2%80%9Ctv.1~em.%E2%80%9D%20then%20you%E2%80%99re%20sending%20the%20enhanced%20conversion%20parameter%20but%20it%E2%80%99s%20empty. goodluck!
What's missing in steps above is passing these values from zaraz to gads, which is step 2
To confirm, see in zaraz debugger call to googleadservices.com/pagead/conversion/, as described here:
https://support.google.com/google-ads/answer/13258081?hl=en#zippy=%2Cvalidate-your-implementation-using-chrome-developer-tools