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Last active February 22, 2017 01:13
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Internet Marketing Class 5
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im_class5.md

Class 5: Internet Marketing

Search Engine Marketing II

Class Objective:

The objective of the class is to give a more detailed examination of management of Adwords campaigns using metrics.

Readings (To be done before class):

(1) Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
(2) Adwords Fundamentals Reading
(3) R & Z Chapter 14

Assignment (Due before class):

When reviewing the Air France Case and Spreadsheet, if asked to optimize the Adwords campaign, how would you do it?

In Class Activities:

(1) Presentation
(2) Starter Spreadsheet
(3) 2nd Spreadsheet
(4) Recommendations


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
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