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Internet Marketing Class 8
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im_class8.md

Class 8: Internet Marketing

B2B Email Marketing and the Sales (Continued)

Class Objective:

The goal of this class is to provide greater undertanding of the intersection between Marketing and Sales.

Readings (To be done before class):

(1) Avaya (A) (HBS Case)
(2) R & Z Chapter 7, 10

Assignment (Due before class):

(~0.5 Pages) What are the main hurdles standing in the way of effective demand generation? What should Claereboudt and Gruenewald do to overcome these hurdles and build the demand generation engine they are trying to build?

In Class Activities:

Presentation (See Dropbox) Activity - Good Examples of Email Marketing


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