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Internet Marketing Class 11
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im_class11.md

Class 11: Internet Marketing

Internet of Things and the Customer Relationship

Class Objective:

The goal of this class is examine how the Internet of Things(IOT) is transforming relationships with customers.

Readings (To be done before class):

(1) SPECTIO: A DIGITAL LIGHTING COMPANY (HBS Case Packet) (2) Dash (3) Competition in IOT (4) Alexa Skills

Assignment (Due before class):

(~0.5 Pages) What does it mean to be an Internet of Things platform? What factors are likely to drive success in this platform. Discuss using Spectio and Alexa.

In Class Activities:


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