A brief history of the Fruit Corners brand (1980–1987) from General Mills

FruitCorners.txt

Thank you for contacting General Mills with your inquiry. We have enclosed all information we have available regarding the Fruit Corners line of products.

We hope you find this information helpful. Please let us know if we can help you again 

Sincerely,
Katie Gafler
Consumer Services



1980
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In February, Fruit Roll-Ups was introduced in test market. This product was a chewy fruit snack made from real fruit pressed into a thin, flat sheet and then rolled around a special plastic wrapper. Traditionally referred to as "fruit leather", the snack was unrolled, peeled from the plastic and eaten. Each roll was enclosed in a foil pouch with eight pouches packaged in a carton. Fruit Roll-Ups was introduced in four fruit flavors--Strawberry, Apple, Apricot and Cherry. The brand name "Fruit Corners" was later added to the product name.  Fruit Corners Fruit Roll-Ups would reach national distribution in January, 1983.

Test Market - Fruit Corners Fruit Roll Ups (expanded nationally January, 1983): Strawberry, Cherry, Apple, Apricot


1982
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In April, a new Fruit Corners snack was introduced in test market. Fruit Bars was a 100 natural bar made from real fruit with no preservatives. The snack was introduced in four flavors--Strawberry, Cherry, Grape and Orange-Pineapple. Each Fruit Bar was individually wrapped in a foil pouch with six bars in each package. The product would reach national distribution in January, 1985.

Test Market - Fruit Corners Fruit Bars (expanded nationally January, 1985): Strawberry, Cherry, Grape, Orange-Pineapple


1983
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In January, the four flavors of Fruit Roll-Ups reached national distribution.

National Distribution - Fruit Corners Fruit Roll-Ups: Strawberry, Cherry, Apple, Apricot


1984
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In January, Fruit Corners Grape Fruit Roll-Ups was introduced as their fourth fruit flavor. It was made with real grapes. In February, Fruit Corners Snackin' Fruits was introduced in test market. It contained six pouches of bite size pieces of real fruit. It had no preservatives or artificial flavors. Snackin' Fruits was introduced in four flavors: Apple, Cherry, Orange and Strawberry. It would be discontinued in June, 1985. In November, Fruit Corners Fruit Roll-Ups in Orange flavor was introduced nationally. It was made from real oranges. 

National Distribution - Fruit Corners Grape Fruit Roll-Ups

Test Market - Fruit Corners Snackin' Fruits (discontinued in June, 1985): Apple, Cherry, Orange, Strawberry

Test Market - Fruit 'n Nut Bars (discontinued in test market): Apple Cinnamon, Tropical California

National Distribution - Fruit Corners Orange Fruit Roll-Ups   


1985
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In January, Fruit Corners Fruit Bars reached national distribution with four flavors: Strawberry, Cherry, Grape and Orange-Pineapple. In June, Fruit Corners Tropical Fruit Fruit Bars was introduced. The new Tropical Fruit flavor combined the flavors of pineapple, peach, mango, passion fruit, cranberry and citrus fruits. Also in June, Fruit Corners Snackin Fruits was discontinued. In July, Fruit Corners Fruit Roll-Ups added Raspberry flavor to its product line.

National Distribution - Fruit Corners Fruit Bars: Strawberry, Cherry, Grape, Orange-Pineapple

National Distribution - Fruit Corners Tropical Fruit Fruit Bars

Discontinued - Fruit Corners Snackin' Fruits

National Distribution - Fruit Corners Raspberry Fruit Roll-Ups


1986
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In June, Fruit Corners Fruit Roll-Ups added Watermelon to its list of flavors. In July, Fruit Corners Fruit Wrinkles was introduced nationally. Each box contained six pouches of bite size pieces of real fruit. It was flagged as an excellent source of Vitamin C -- 25% of U.S. RDA. Fruit Wrinkles was introduced in four flavors. They were Cherry, Lemon, Orange and Strawberry. 

National Distribution - Fruit Corners Watermelon Fruit Roll-Ups

National Distribution - Fruit Corners Fruit Wrinkles: Cherry, Lemon, Orange, Strawberry


1987
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In March, Fruit Corners Fruit Swirl Bars was introduced. This addition to the fruit bar line had fruit swirled with creamy nougat. There were three flavors: Real Blueberries and Cream, Real Raspberries and Cream and Real Strawberries and Cream. There were six bars in each box.

National Distribution - Fruit Corners Fruit Swirl Bars: Real Blueberries and Cream, Real Raspberries and Cream, Real Strawberries and Cream