<?php echo $block->getLayout()->createBlock('Magento\Cms\Block\Block')->setBlockId('block_identifier')->toHtml();?>
{{block class="Magento\\Cms\\Block\\Block" block_id="block_identifier"}}
<referenceContainer name="content">
<block class="Magento\Cms\Block\Block" name="block_identifier">
<arguments>
<argument name="block_id" xsi:type="string">block_identifier</argument>
</arguments>
</block>
</referenceContainer>
@neocamel replace
block_identifier
with the block name in the admin.