erikh

#!/usr/bin/env sh

##
# This is script with usefull tips taken from:
#   https://github.com/mathiasbynens/dotfiles/blob/master/.osx
#
# install it:
#   curl -sL https://raw.github.com/gist/2108403/hack.sh | sh
#

joshsmith

Product Positioning Framework

• For (target customers)
• Who must (solve a specific problem)
• Our product is a new (new product category)
• That provides (key breakthrough benefit vs. current way of doing things – which solves dilemma)
• Unlike (competitor in new category)
• We have (whole product most relevant for you)