Mudando o tema para exibir o vídeo

Template Magento

1 - cadastrar o curso e definir os atributos especiais para aquele tipo de produto (url do video[video_url], horas, autor)

2 - ir no arquivo app/design/frontend/[nome-do-tema]/default/default/template/catalog/product/view.phtml 
e adicionar no html o bloco de código html do sistema de cursos atual que exibe o vídeo:

<div class="right-programa">
    <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="563" height="317" id="huraExternalPlayer" bgcolor="#FFFFFF">
        <param name="movie" value="http://cursos.umbarato.com/themes/cursos/swf/player.swf">
        <param name="FlashVars" value="url=<?php echo($_helper->productAttribute($_product, $_product->getName(), 'video_url')); ?>&amp;autoPlay=false&amp;autoLoadYouTubePreviewImage=true&amp;">
        <param name="allowFullScreen" value="true">
        <embed src="http://cursos.umbarato.com/themes/cursos/swf/player.swf" flashvars="url=<?php echo($_helper->productAttribute($_product, $_product->getName(), 'video_url')); ?>&amp;autoPlay=false&amp;autoLoadYouTubePreviewImage=true&amp;" width="563" height="317" allowfullscreen="true" name="huraExternalPlayer" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer">
    </object>
</div>