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Twin Cities Transit Zeitgeist.md

Zeitgeist

Twin Cities Transit

Prepared by Paul Wenzel with data from Google Analytics and the Google API console

2014

Complete site overhaul launched in Spring 2014.

Traffic increased and bounce rate decreased.

  • Traffic up 30% from previous year
  • 261K Departure times served Up 37%
  • 2.6M Pageviews Up 54%
  • 328K Sessions Up 30%
  • 26K Users Up 25%
  • Conversion Rate: 79% Up 5%
  • Bounce Rate: 11% Down 17%
  • Uptime: 99.89% 6
  • Downtime: 9h 40m (Some due to API unavailability; 3 hours planned downtime) 6
  • Popular routes: 5, 22, 14, 4, 6, 3, 11, 18, 19, 2
  • Popular devices: Apple iPhone, Samsung Galaxy S IV, Samsung Galaxy S III, Kyocera Hydro, Samsung Galaxy Ring, Kyocera Event, Motorola XT1031 1

2013

No major features added, but traffic increased and bounce rates decreased.

  • Traffic up 1.8x from 2012
  • Traffic up 22x from 2011
  • 190,525 departure times served
  • 21,053 unique visitors
  • 251,459 visits
  • 1.7M page views
  • Bounce rate: 14%
  • Most accessed bus routes: 4, 17, 5, 11, 3, 14, 6, 22, 94, 63
  • Most popular mobile devices: Apple iPhone, Kyocera Hydro, Samsung Galaxy LG Optimus 1
  • Maps served: ~368,000 2
  • Street View images served: ~4078 2
  • Uptime: 99.95% 6
  • Downtime: 4h30m 6

2012

Major performance changes: PJAX page loads added. CDN caching layer added. Where's My Bus feature added.3 Responsive design added.4 NextTrip API integration.

  • 101,546 departure times served
  • 20,109 unique visitors
  • 134,617 visits
  • 985,825 page views
  • Bounce rate: 17%
  • Most accessed routes: 21, 4, 5, 22, 3, 17, 18, 10, 6, 63
  • Most popular mobile devices: Sony Ericsson Xperia Arc, Apple iPhone, Samsung Exhibit, Samsung Galaxy, HTC Evo, LG Optimus 1
  • Uptime: 99.97% 6
  • Downtime: 2h30m 6

2011

  • 23,031 departure times served
  • 16,791 unique visitors
  • 29,199 visits
  • 78,137 page views
  • Bounce rate: 64%
  • Most accessed bus routes: 6, 3, 361, 4, 67, 18, 135, 50, 14, 17
  • Most popular mobile devices: Apple iPhone, DoCoMo P900i, SonyEricsson LT15i Xperia Arc, Motorola DroidX, HTC G2 1
  • Uptime: 99.82% 6
  • Downtime: 15h35m 6

2010

  • 10,600 departure times served
  • 5,054 unique visitors
  • 17,695 visits
  • 58,536 page views
  • Bounce rate: 48%
  • Most accessed bus routes: no data
  • Most popular mobile devices: no data
  • Uptime: 99.10% 6
  • Downtime: 2d8h35m 6

2009

Data for 2009 is limited and fuzzy, but included for prosperity.5

  • ~1575 visits
  • ~7,300 page views
  • Bounce rate: 66%
Footnotes
  1. Dubious and strangely popular 'not set' device omitted
  2. Google API console missing data in 2013
  3. Screenshots of Where's My Bus
  4. 2012 Design Updates
  5. Analytics only collected last quarter of 2009
  6. Pingdom
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