+++ title = "bottling 28 years" date = 2026-09-15 slug = "bottling-28-years" description = "Laurie Voss says we're all product engineers now. I'm trying to put that job in a box, without selling another platform that almost fits." tags = ["thinks", "craft", "engineering"] +++
Laurie Voss wrote that the cost of writing code has collapsed, and that review and ops are next. What's left of making software, he says, is finding out what a particular human actually wants, saying it precisely enough that a machine can act on it, and checking that what got built is what they meant. Which it never is the first time.