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Leadership :: Speaking :: Public Speaking :: Business Storytelling (Moxie)

Leadership :: Speaking :: Public Speaking :: Business Storytelling (Moxie)

⪼ Made with 💜 by Polyglot.

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The story of results

Scenario

I'd like to convince my software mentees to be more entrepreneural in their approach to leveling up the way they keep up and learn new skills and tools and to build more professional and production-ready portfolio items.

Know

  • The importance and benefits of building real products, services, and tools for their professional portfolio.
  • How to level up without burning out and actually enjoying the process.

Feel

  • Confidence that the effort spent will pay off.
  • Confidence to get started and how.

Do

  • Design, Plan, and Implement more production-ready portfolio products.

Remember / Take Away

  • The imporant factors in optimizing one's software development career without burning out.

Story Structure

Goal Of The Intro

  1. To gain attention/hook and audience.
  2. To foreshadow value
  3. To set the tone or scene (feel)

Opening Sentence For Intros

The Statement Opener

"Sometimes, endurance is needed to finish the race, in fact...

The Jump In

When I was young ...

The Affirmation Pivot

I hear you. What you're saying makes complete sense. Ya know...

The Connector Pivot

"This reminds me of a time ..."

Common Introduction Elements

  1. Once Upon A Time
  2. A World View
  3. Great Characters

Goal of the Body

  1. To build drama
  2. To convey essential information (know)
  3. To setup/provide context for the conclusion

Common Body Elements

  • Challenging situation
  • Conflict and drama

Goal of the Conclusion

  1. To Summarize The Content
  2. To Give a call to action (do)
  3. To "bridge" back to a situation

Types of bridges

  • Lesson Bridge: Connect your story back to current situation
  • Story Bridge: Finishes the story you started earlier
  • Connector Bridge: Repeats the lesson from your story opener and uses it at the end
  • Call to Action Bridge: Asks the audience to take action as a result of the story

Review

Power and Why of Stories

The Framework for Shaping a Story
  • Why: The desired outcome
  • When: Your scenario
  • Who: Audience Analysis
  • What: Type of Story
  • Where: Story Architype
  • How: Story Structure

Tips for Delivery

  • Tell stories from the present
  • Use the power of pause
  • Emphasize words for impact
  • Make eye contact and facial expressions
  • Use body language to bring it to life

Worksheet (Homework)

Progress story to where it is usable

Storytelling Worksheet

Brandon and I never once considered that a simple race could be life threatening; Imagine the horror and shock that I felt as we raced to the end of the driveway, Brandon on Bike, me on foot. Yeah, I smoked him, which was not a surprising result. What was surprising ... and, petrifying, was when Brandon flew over his handle bars ... and into the street.

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