Jason Kuruzovich jkuruzovich

Class 7: Internet Marketing

Social Media Marketing (Continued)

Class Objective:

The goal of this class is to provide greater undertanding of the role of social media.

Readings (To be done before class):

(1) Mekanism Engineering Viral Marketing (HBS CASE 9-808-128)

Class 6: Internet Marketing

Social Media Marketing

Class Objective:

The goal of this class is to provide greater undertanding of the role of social media.

Readings (To be done before class):

(1) Facebook (HBS CASE 9-512-010)

Class 5: Internet Marketing

Search Engine Marketing II

Class Objective:

The objective of the class is to give a more detailed examination of management of Adwords campaigns using metrics.

Readings (To be done before class):

(1) Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search

Dear X,

I'm currently an RPI student in a class focussed on Internet Marketing. I found your name through [include details and why it sounds interesting].

Would you be interested in working with our team team? Here is a bit more information about the project and the class. If you are interested, please provide some times you might be available some time in the next week for a short half hour call.

Project: https://gist.github.com/jkuruzovich/8cb657a0220906c99e1aa2db92becc9c

Class:

Class 4: Internet Marketing

Search Engine Marketing I

Class Objective:

The goal of this class is to give you a broader understnading of search engines and their role in marketing. We will look at the business model of Google as well as some more general aspects.

Readings (To be done before class):

(1) Google Inc. (HBS Case 910-036)

Class 3: Internet Marketing

Customer Valuation, Segmentation, and Persona Development

Class Objective:

The goal of this class is to provide greater undertanding of the role of segmentation.

Readings (To be done before class):

(1) Harrah’s Entertainment, Inc.

Project: Internet Marketing

Petal Chart Template

Project Objective:

The goal for the project is to make the ideas discussed in the class real, examining them in real world context.

Project Components

(1) Overall Strategic Analysis

Class 2: Internet Marketing

Introduction to Marketing

Class Objective:

The goal of this class is to give you a broader understanding of marketing as it relates to the strategy of an organization.

	# Facebook Graph API Example in Python
	# by James Thornton, http://jamesthornton.com

	# Facebook API Docs
	# https://developers.facebook.com/docs/graph-api/using-graph-api#reading

	# Get Your Facebook Access Token Here...
	# https://developers.facebook.com/tools/explorer/145634995501895/?method=GET&path=me

	# Before running this script...

Jason Kuruzovich jkuruzovich

Class 7: Internet Marketing

Social Media Marketing (Continued)

Class Objective:

Readings (To be done before class):

Class 6: Internet Marketing

Social Media Marketing

Class Objective:

Readings (To be done before class):

Class 5: Internet Marketing

Search Engine Marketing II

Class Objective:

Readings (To be done before class):

Class 4: Internet Marketing

Search Engine Marketing I

Class Objective:

Readings (To be done before class):

Class 3: Internet Marketing

Customer Valuation, Segmentation, and Persona Development

Class Objective:

Readings (To be done before class):

Project: Internet Marketing

Project Objective:

Project Components

Class 2: Internet Marketing

Introduction to Marketing

Class Objective:

Readings (To be done before class):

Class 1: Internet Marketing

Introduction to Analytics

Class Objective:

Readings (To be done before class):