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10 Communication Skills Of High Performers

1. Speak Clearly and with Accuracy

• Use short and simple sentences that can be understood by everyone.
• Don’t go overboard on terminology unless you’re with a specific group of people.

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2. Use Active Listening

• Listen clearly to what’s being said and avoid distraction.

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From Elon Musk to Nail Your Pitch

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1. Name the Enemy

Musk immediately says “This is how it is today… it sucks!”
Start by naming the thing that’s getting in the way of your customer’s happiness. It doesn’t have to be Darth Vader or The Wicked Witch of the West. Musk makes it fossil fuels.

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1. Promote your product’s benefits

The benefits of your products present value to your customer. However, benefits are not features. Benefits are improvements to lifestyles while features are the mere attributes of the product.

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2. Reveal your competition’s weaknesses

Now, it’s also helpful to know what sets you apart from competitors. How do competitors fall short? Why would buying any other product be a mistake?

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The Anatomy of a Winning Pitch

Combine storytelling with conversation and selling to connect mind and heart (and wallet).

12 Slides in a Winning Pitch Deck

A winning pitch deck is made up of many different parts that complement each other perfectly. Learn how to include all the pieces you need, and none that you don't.

1. Company Purpose

Describe who you are in 30-60 seconds.

2. Problem

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How to Find Angel Investors

The 2 Types of Angel Investors

Public Angel Investors

Public angel investors are angel investment groups or individual angel investors that you can find online and/or specify themselves as angel investors.

• Advantage: Easy to find.
• Disadvantage: Constantly being approached with investment opportunities and can only fund a tiny portion of those that they see.

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The Hacker’s Guide To Investors

1. startup hub = nerds + the rich

   • nerds move to where rich people are, but not the other way around

2. angels take more risk

   • angels are more important to a startup’s survival at the beginning

3. angels don’t like publicity

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Thinking Maps

Questions

1. How are you defining this thing or idea? What is the context? What is your frame of reference?
   • Thinking Process: Defining in Context
   • Thinking Map: Circle Map

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Design Thinking Mindset

Focus on Human Values Empathy for the customers and their feedback is fundamental to good design.

Radical Collaboration Gather various backgrounds and viewpoints to emerge solutions out of diversity.

Embrace Experimentation Prototyping is an integral part of the innovation process which enables thinking and learning.

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LANDING PAGE CHECKLIST

Make sure your landing pages are on track for high conversion.

THE HEADLINE

• The headline states my value proposition
• My headline entices users to read more
• The headline and body copy convey a single message

THE MESSAGE

• My message is focused on a single objective

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THE 7 DIFFERENT TYPES OF LOGOS

1. Monogram logos (or lettermarks) A Monogram logo is a decorative design made up of a combination of one to three letters (traditionally three) to create a single symbol. Monogram logos are commonly used to represent the initials of a person or business.

2. Wordmarks (or logotypes) Wordmark logos are unique text-only typographic treatments of the brand's name where the name becomes the instant identification of the brand.

3. Pictorial marks (or logo symbols) A Pictorial Mark (sometimes called brand mark or logo symbol) is an icon or graphic-based logo. It's probably the image that comes to mind when you think "logo".